Five ways AWS can help enterprises right now

Five ways AWS can help enterprises right now

Five ways AWS can help enterprises right now


For once, the clichés about how the world is getting more complex are justified, as nobody really knows what is going to happen to national and global economies in the current state of flux in the European Union.

How will Britain manage Brexit? Will other European nations follow suit? Nobody knows. Assuming that all enterprises are global by nature, that means they will have to cater for a very wide spectrum of eventualities.

Here are five ways AWS can help enterprises adapt to whatever change is created in such economic conditions.


The best way to prepare for instability is to keep one’s feet firmly planted. The good news is that AWS’ centre facilities are multiplying faster than Japanese knotweed and it is comprehensively putting down roots. This, in turn, is bringing public cloud stability and secures the landscape, even in those regions subject to political instability.

AWS has a presence in every nation, but when one becomes a priority it establishes what it calls a ‘region’ which is a dedicated focus on that area. When AWS concentrates on a physical geographic location it creates a cluster of data centres. Each region is made up of isolated locations known as availability zones.

Data sovereignty

Acting local has become a massively important issue and for any enterprise that makes life complex. Any European-based enterprise will already be cautious about storing their data in the cloud. British companies have been less cautious than their German counterparts about data sovereignty but that may well change now, by necessity. This is where AWS can put UK-based European enterprises back in control. Its third EU ‘region’ is to be based in the UK and scheduled to go live in late 2016/early 2017.

Cost Control

AWS helps clients to manage their costs by constantly driving unit prices down. Like any competitive trader, it keeps inventing new ways to liberalise and fine tune of the services it offers, so that everything from computing power to storage to memory is sold in tiny, economical and manageable units.


According to research by Deutsche Bank the UK’s vote for Brexit has slowed sales cycles for managed hosting, enterprise-wide hardware and software maintenance agreements. A group of 20 AWS customers and partners said the uncertainty over the economic impact of Brexit has made companies tighten capital expense (CAPEX) budgets and trim expensive maintenance agreements. UK enterprises are reverting to operational expenditure, says the Deutsche Bank’s report AWS/Cloud Adoption in Europe and the Brexit.


Under these circumstances, AWS is helping CIOs to adapt immediately and cut the cost of hardware and on-premise software agreements, stabilising costs with AWS. The public cloud computing platform is the best answer to recession or even the uncertainty over a recession.

This makes the initial costs of using AWS much lower than its rivals. This encourages customers to try Amazon, after which they can never find a good reason to leave. The option of using the on-premise IT platforms begins to look increasingly unworkable, and that is before all the hidden costs are factored into the calculation.

The EU Referendum in the UK had many consequences, not all of them entirely predictable.  As Machiavelli might say if he were a political operator today, keep your friends close and your data closer.


I am the Group Chief Marketing Officer at Crayon. My team are focused on driving enhanced lead generation campaigns and nurturing for our sales organisations across multiple geographies though the utilisation and coordination of all online and offline communication channels. We are driving increased brand awareness in the business's core competency areas of Software Asset Management (SAM), cloud and volume licensing solutions and associated consultancy services. I have over 20 years of senior business leadership experience within direct marketing/direct sales and mass distribution businesses, in both the B2B and B2C markets serving on the boards of both private and public multinational corporations.