Faycal Bouchlaghem joins Crayon as Executive Vice-President of Global Cloud and Distribution

Faycal Bouchlaghem joins Crayon as Executive Vice-President of Global Cloud and Distribution

Former Microsoft Exec to lead Crayon’s Cloud and distribution expansion

28th September — Crayon, the global leader in software asset management (SAM), cloud and volume licensing, today announced that Faycal Bouchlaghem has joined its leadership team as Executive Vice-President Global Cloud and Distribution business.

Bouchlaghem joins from Microsoft where he held the position of General Manager for its Operator channels, running the Microsoft Cloud and Devices business with key Telcos and HSPs across the Asia Pacific region. Previous to this he held various country management roles within its business.

With over 24 years’ experience in the IT industry and a track record for delivering outstanding results across the sales and marketing sphere, Bouchlaghem has been recruited to lead Crayon’s international cloud and distribution services business, driving strategy and execution as the SAM and Licensing specialist continues its rapid worldwide expansion.

On top of his global role, Bouchlaghem will also take responsibility for Crayon in the Middle East and Africa (MEA), while also assisting the leadership team in accelerating Crayon’s growth in the Asian marketplace.

Rune Syversen, CEO Crayon Group, explains: “Faycal joins us at what is an exciting time for both Crayon and our industry as a whole. He brings years of leadership experience to the role, something I’m sure will be fundamental in taking our business to the next level.”

Adds Bouchlaghem: “Joining Crayon Group is the beginning of a great new adventure for me. I am eager to get to know the teams who make this company so vibrant and I am really looking forward to contributing to the success of Crayon for in the coming years.”

Bouchlaghem studied Applied Mathematics in Paris, following executive General Management programs from INSEAD in Singapore and Harvard Business School.

I am the Group Chief Marketing Officer at Crayon. My team are focused on driving enhanced lead generation campaigns and nurturing for our sales organisations across multiple geographies though the utilisation and coordination of all online and offline communication channels. We are driving increased brand awareness in the business's core competency areas of Software Asset Management (SAM), cloud and volume licensing solutions and associated consultancy services. I have over 20 years of senior business leadership experience within direct marketing/direct sales and mass distribution businesses, in both the B2B and B2C markets serving on the boards of both private and public multinational corporations.