Crayon Strengthens Presence in Middle East Following Strategic Contract Win With the...

Crayon Strengthens Presence in Middle East Following Strategic Contract Win With the Government of Dubai

Crayon Strengthens Presence in Middle East Following Strategic Contract Win With the Government of Dubai

Oslo, 29 November 2017: Crayon Group Holding ASA (OSE: CRAYON) today announced the signing of a major IT service agreement with the Government of Dubai (RTA) for the provision of Software Asset Management (SAM) services.

The scope of the agreement includes the use of Crayon’s own IP, SAM-iQ and SAM framework and is for an initial contract period of one year. 

Torgrim Takle, Crayon Group CEO commented: “This agreement will help Crayon to materially accelerate our business within the UAE market and manifests Crayon’s position in the Middle East as the leading SAM and cloud economics player.”   

 

Investor Relations Contact:

Magnus Hofshagen, FP&A Director

Email: magnus.hofshagen@crayon.com

Mobile: +47 48 49 91 95

 

About Crayon:

Crayon Group Holding ASA is a global leader in technology and digital transformation services. Crayon is a trusted advisor to many of the world’s leading organisations. Through its unique people, tools and systems Crayon helps optimise client ROI from complex technology investments. With deep experience within volume software licensing optimisation, digital engineering and predictive analytics, Crayon assists their clients through all phases of the digital transformation process. Headquartered in Oslo, Norway, the company has approximately 1,100 employees in 43 offices worldwide.

I am the Group Chief Marketing Officer at Crayon. My team are focused on driving enhanced lead generation campaigns and nurturing for our sales organisations across multiple geographies though the utilisation and coordination of all online and offline communication channels. We are driving increased brand awareness in the business's core competency areas of Software Asset Management (SAM), cloud and volume licensing solutions and associated consultancy services. I have over 20 years of senior business leadership experience within direct marketing/direct sales and mass distribution businesses, in both the B2B and B2C markets serving on the boards of both private and public multinational corporations.