Crayon Middle East appointed as the first Snow Software reseller in the...

Crayon Middle East appointed as the first Snow Software reseller in the gulf region and the Kingdom of Saudi Arabia

Global experts unite to meet the growing demand for Software Asset Management Services in the region

DUBAI, United Arab Emirates, March 2nd,  2015Crayon Middle East, part of Crayon Group, the global leaders in Software Asset Management (SAM), cloud, volume licensing and associated consulting services, announced today its appointment as the first reseller and deployment partner in the Gulf and Saudi Arabia market for Snow Software, the global leader and developer of on premise and cloud-based Software Asset Management (SAM) technologies.

As more firms look to secure compliance and ROI from their IT estate investment, Crayon Middle East can now offer its potential and existing customers the Snow Software portfolio of tools to assist them in identifying their IT assets and vulnerabilities whilst significantly reducing costs.

Snow Software’s comprehensive SAM platform incorporates all computing platforms from the desktop estate through to complex Microsoft, IBM, Oracle and SAP datacenter environments, as well as tracking the use of applications hosted in the cloud. Extending these optimisation capabilities to mobile devices represents a natural evolution of the Snow strengths as well as creating new development opportunities for complimentary solutions.

“Crayon Middle East is delighted to join forces with Snow Software as we believe that their offering strongly complements our global expertise in Software Asset Management,” said Joachim Hagström, CEO, Crayon Middle East. “The IT landscape is constantly changing and as more and more organisations seek solutions to optimise operational performance, reliability and compliancy level, the strong combination of Crayon’s SAM expertise and Snow Software tools is an obvious solution for any customer. This appointment underlines Crayon’s commitment to provide inclusive bundles of solutions to its customer base.”

“We see the Middle East region as an emerging hotbed of technology,” explained Andreas Stjernström, Regional Business Manager for Snow Software. “And where there is an increase in the reliance on software to drive competitive advantage, there is increased risk of overspend and compliance failures. Working with Crayon Middle East, we will help organisations to optimise their software to drive the highest value at the least cost.”

As a Snow Software reseller, Crayon Middle East will start to supply and support organisations in the Gulf and Saudi Arabia throughout the implementation and the deployment process of Snow Software tools from February 2015.

About Snow Software

Snow is the largest dedicated developer of SAM solutions, headquartered in Sweden with more than 200 staff across 14 regional locations, three development centers and local support teams in seven territories. Snow’s Mission is to stop organizations paying too high a price for the software they consume, from the desktop to the datacenter and beyond. To know more


Media contacts:

Crayon MEA
Rania Hamadeh – Head of Marketing
+971 4 424 9977

I am the Group Chief Marketing Officer at Crayon. My team are focused on driving enhanced lead generation campaigns and nurturing for our sales organisations across multiple geographies though the utilisation and coordination of all online and offline communication channels. We are driving increased brand awareness in the business's core competency areas of Software Asset Management (SAM), cloud and volume licensing solutions and associated consultancy services. I have over 20 years of senior business leadership experience within direct marketing/direct sales and mass distribution businesses, in both the B2B and B2C markets serving on the boards of both private and public multinational corporations.


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