Crayon Draw the Crowds at the Annual Heliview ITAM Congress

Crayon Draw the Crowds at the Annual Heliview ITAM Congress

Crayon, the global ‘Software Experts’ talked to packed audiences at this year’s Annual Heliview ITAM Congress in Amsterdam, Netherlands.

The event, held in February, is a dedicated forum designed to provide an environment for over 150 CIOs and IT Leaders to network and learn the latest in world leading best practice in ITAM and SAM services.

Johan West, Crayon Netherlands Managing Director commented; “We are delighted with the response we received at this years event. Our team were rushed off their feet all day talking to a huge variety of customers and potential customers about all aspects of our products and services. A number of significant opportunities have already been developed and we will definitely be continuing our association with this event next year!”

The event this year featured a ‘standing room only’ workshop focused on the Crayon SAM Program, the only achievable global standard and structure for managing SAM, hosted by Phil Heap, Crayon’s Director of Products & Services. In addition there was a ‘sold out’ round table discussion hosted by Frank Tijhuis, The Managing principle from the faculty of the International SAM Institute on ‘SAM Outsourcing Services’.

I am the Group Chief Marketing Officer at Crayon. My team are focused on driving enhanced lead generation campaigns and nurturing for our sales organisations across multiple geographies though the utilisation and coordination of all online and offline communication channels. We are driving increased brand awareness in the business's core competency areas of Software Asset Management (SAM), cloud and volume licensing solutions and associated consultancy services. I have over 20 years of senior business leadership experience within direct marketing/direct sales and mass distribution businesses, in both the B2B and B2C markets serving on the boards of both private and public multinational corporations.


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