Crayon Completes Strategic Investment in Anglepoint

Crayon Completes Strategic Investment in Anglepoint

Deal with leading Silicon Valley based professional services firm sees Crayon accelerate its SAM First…Cloud First Strategy

Crayon Completes Strategic Investment in Anglepoint

23 September 2015 – Crayon has announced the acquisition of a majority stake in Anglepoint Group Inc. as part of a strategic investment in the privately held firm. Silicon Valley based Anglepoint has grown rapidly since its launch in 2009 on the back of industry leading licensing and Software Asset Management (SAM) expertise, complimented by a targeted suite of analytic and tooling capabilities, positioning it as a perfect partner to Crayon’s extensive existing global capabilities in SAM, Cloud and Licensing.  Anglepoint will continue to be managed and operated as an independent firm under the direction of its current CEO, Ron Brill.

In a joint statement Ron Brill, CEO of Anglepoint and Torgrim Takle, Crayon Group CEO commented, “We are very excited about what this investment means to our future.  In partnership with Crayon we bring the added scope and scale needed to meet the evolving demands of the marketplace and ensure that our customers continue to see the industry leading service and expertise that has, and will continue to be, the hallmark of Anglepoint.”

Torgrim Takle, reiterating Crayon’s commitment to Anglepoint and its people, added: “Anglepoint has accomplished tremendous growth and success thanks to its high-powered team of experts. We are pleased to now be a part of that success and excited for what Anglepoint will continue to be; a true leader in the Software Asset Management space.”

 

I am the Group Chief Marketing Officer at Crayon. My team are focused on driving enhanced lead generation campaigns and nurturing for our sales organisations across multiple geographies though the utilisation and coordination of all online and offline communication channels. We are driving increased brand awareness in the business's core competency areas of Software Asset Management (SAM), cloud and volume licensing solutions and associated consultancy services. I have over 20 years of senior business leadership experience within direct marketing/direct sales and mass distribution businesses, in both the B2B and B2C markets serving on the boards of both private and public multinational corporations.