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Authors Posts by Keith Keeler

Keith Keeler

Keith has a passion for helping customers and partners transform their business with cloud solutions. Keith brings 17 years of technology sales and channel development experience working at companies such as AT&T, FrontBridge Technologies, and more recently with Microsoft. While at Microsoft Keith helped launch Office 365 supporting Enterprise & Mid-Market partners and clients on their journey to the cloud. He also helped Service Providers go to market with Hosting and Cloud services built on the Microsoft Platform.

Cloud-iQ ISV blog post

The Changing Face of the Independent Software Vendor

As Independent Software Vendors (ISVs) have followed the shift from the PC and client/server-based platform to the era of mobile and cloud technologies, what it means to be an ISV is changing as well. This transition has made it increasingly important for ISVs to align with new and innovative partners to compete effectively in the ISV ecosystem.

According to a 2014 white paper by IDC, “… the traditional on-premises license-based business of the majority of ISVs is being transformed …Traditional ISVs with a legacy on-premises business need to adapt… or they face losing complete market relevance.”


Differentiate or Die

“Differentiate or Die” — I can’t take credit for this as many have been talking about this for years and more recently has been replaced with “Transform Your Business.” The main point is that in general the market is very competitive. But what does this mean to ISVs and how will they adapt in order to ensure survival?

The cloud has transformed how ISVs develop unique IP and solutions that enable speed-to-market while integrating technology and establishing a competitive edge in the market. This results in creating new opportunities to manage the end customer relationship along with forming new strategic partnerships with other technology companies and a way to separate yourself from the pack. There are also new challenges and considerations with cloud business models.  Many ISVs are faced with the responsibility of supporting new technologies that may not be core to their business, technical support requests from end users, and supporting partner relationships in new ways.

With Crayon and Cloud-iQ, ISVs are enabled with a platform to deliver cloud services and an end-customer experience that supports provisioning, billing, administration, and can augment technical support resources. This helps the partner to stay focused on what is core to their business, separate from the pack, transform their business, and deliver a great customer experience.


Sign up for our free Cloud-iQ webinar to learn how you can easily scale and differentiate.  Click here to register.

Crayon SPLA

If you purchase Service Provider Licensing Agreement (SPLA) licensing from Microsoft, your monthly SPLA reporting is probably not high on the list of exciting projects you like to do every month. I’m sure it’s right up there with listening to voicemail or a visit to the dentist.

Are you one of the many who find the SPLA reporting process so annoying that you have gaps in reporting? If you’ve thrown your hands up cursing at your laptop and stopped reporting altogether, then this article is for you.

Crayon has recently been authorized as a SPLA reseller in the United States, not only because we have the experienced people and a proven process around software optimization, but because we have best-in-class agile self-provisioning, billing and reporting capabilities with our Cloud-iQ platform.

The Cloud-iQ platform is an effective and efficient way for service providers to deliver their own cloud and managed service experiences to customers and take advantage of public cloud opportunities.

And it’s not just SPLA reporting that Crayon can tackle. The Crayon platform automatically plugs in Azure, AWS, and IBM Cloud reporting too.

Extend the Cloud

With and through a SPLA program partnership with Crayon, service providers now have an option to help consult their end customers on which is the best cloud deployment option to include managed services and their own unique IP. This could mean helping that customer migrate infrastructure from on premises to a public cloud service provider like Azure, or deploying that infrastructure in the partner data center, or maybe a Hybrid combination of both – some applications running in a public cloud, some applications running in a more private cloud environment within the service provider’s data center.

Your Get Out Of Jail Free Card

The opportunity is for service providers to engage with Crayon by focusing on their own business and what they do best every single day. Stop pulling out your hair managing billing and reporting, take advantage of Crayon’s Cloud-iQ platform. Optimize what’s being used in your data centers, reduce costs, remain compliant, and stay out of jail by reducing the risks related to audits.

To learn more Crayon’s service provider partner programs, contact me at or call me at 603.686.2866.