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Authors Posts by Ashley Gatehouse

Ashley Gatehouse

I am the Group Chief Marketing Officer at Crayon. My team are focused on driving enhanced lead generation campaigns and nurturing for our sales organisations across multiple geographies though the utilisation and coordination of all online and offline communication channels. We are driving increased brand awareness in the business's core competency areas of Software Asset Management (SAM), cloud and volume licensing solutions and associated consultancy services. I have over 20 years of senior business leadership experience within direct marketing/direct sales and mass distribution businesses, in both the B2B and B2C markets serving on the boards of both private and public multinational corporations.

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Crayon continued it's unprecedented year of award successes with yet another Microsoft accolade in a triumphant ceremony in Stockholm last night!

The ‘Global Software Experts’ beat off competition from other leading LSPs, including Insight and Comparex, to carry off the Microsoft Licensing & SAM Partner of the Year Award for Sweden!

A Microsoft spokesman said…”Crayon has continued its strong growth driving on time renewals, innovative licensing solutions and SAM-projects whilst also delivering a strong focus on a transformation to cloud based solutions by implementing hybrid cloud and Office 365 deployment projects”

“This award is a recognition of the fabulous work that Crayon here in Sweden continue to do on behalf of our customers and technology partners and I am delighted to accept it on behalf of the whole team”…commented Tomas Bylund, CEO Crayon Sweden.

Crayon are the global leader in Software Asset Management (SAM), Volume Licensing and associated Consulting and Professional Services. Trusted advisers to the world’s leading organisations, they help ensure their clients truly optimise their licensing estate and remain compliant in the new hybrid cloud world.

The Company has over 750 employees and is headquartered in Oslo, Norway with branches around the world.

Microsoft is once again making significant price changes by the 1 of January 2015.  Please read the material and if you have any questions or concerns please contact your local Crayon Account Manager, for additional updates.


Microsoft will change prices for these products on the January SPLA price list: Windows Server, CIS, Dynamics AX, CRM, NAV, GP and SL. These prices will be published Dec 1, 2014 on except for Dynamics NAV & GP and SL 2011.


Effective January 1, 2015, Microsoft willincrease the prices it charges SPLA Resellers for the following software products. Microsoft will publish the January pricelist onDecember 1, 2014 on Please note, there may be slight differences (+/-) on the published pricelist depending on any regional price list variances/currencies.

Part Number Software Product Change
P71-01031 Windows Server 2012 R2 Datacenter 1Processor 13%
P73-04837 Windows Server 2012 R2 Standard 1Processor 20%
FUD-00009 Core Infrastructure Server Suite Datacenter 1Processor 9%
YJD-00007 Core Infrastructure Server Suite Datacenter 1Processor 9%
P71-01031 Windows Server 2012 R2 Datacenter 1Processor Academic* 13%
P73-04837 Windows Server 2012 R2 Standard 1Processor Academic* 20%
FA8-00098 Dynamics AX 2012 R3 Functional User SAL 14.25%
FA8-00093 Dynamics AX 2012 R3 Functional Device SAL 14.25%
FA8-00094 Dynamics AX 2012 R3 Task Device SAL 50%
QHH-00028 Dynamics CRM 2013 Service Provider Professional SAL 25%
QHH-00089 Dynamics CRM 2013 Service Provider Basic SAL 30%
QHH-00090 Dynamics CRM 2013 Service Provider Essential SAL 25%
QHH-00028 Dynamics CRM 2013 Service Provider Professional SAL Academic* 25%
QHH-00089 Dynamics CRM 2013 Service Provider Basic SAL Academic* 30%
QHH-00090 Dynamics CRM 2013 Service Provider Essential SAL Academic 25%
65D-00074 Dynamics GP 2010 R2 AM Full User SAL** 23%
65D-00112 Dynamics GP 2010 R2 AM Employee Self Service User SAL** 39%
65D-00113 Dynamics GP 2010 R2 BE Full User SAL** 23%
4CL-00126 Dynamics NAV 2009 R2 AM Full User SAL** 23%
4CL-00385 Dynamics NAV 2009 R2 AM Employee Self Service User SAL** 39%
4CL-00386 Dynamics NAV 2009 R2 BE Full User SAL** 23%
65F-00011 Dynamics SL 2011 AM Full User SAL** 23%
65F-00059 Dynamics SL 2011 BE Full User SAL** 23%
65F-00058 Dynamics SL 2011 AM Employee Self Service User SAL** 39%

Effective January 1, 2015, Microsoft will decrease the prices it charges SPLA Resellers for the following software products.

Part Number Software Product Change
FA8-00096 Dynamics AX 2012 R3 Enterprise User SAL -4.75%
FA8-00092 Dynamics AX 2012 R3 Enterprise Device SAL -4.75%


Microsoft will increase CRM 2013 prices to properly establish SPLA prices relative to CRM 2013 prices in other VL programs. Current CRM 2013 prices are set below benchmarks for other VL products available in SPLA. This price increase is a step toward closing the pricing gap between CRM 2013 Service Provider and CRM 2013 in other VL programs.  Microsoft plans to make Dynamics CRM 2015 Service Provider available in SPLA during December 2014. Please share this information within your organization as appropriate.

*The academic licenses only apply for software services provided to Qualified Educational End Users and do not apply in any other circumstance.

**This licensed software has been deleted from the price list. You may only continue reporting this software if you reported it when the software was generally available unless otherwise permitted by a SPLA amendment. Service Providers under a new or renewal SPLA may only report usage for the available versions, Dynamics GP 2013, Dynamics NAV 2013 R2, and Dynamics SL 2011, using the part numbers and prices on the SPLA price list published on

Crayon Win Microsoft Global CA LSP Partner of the Year 2014!

Washington DC: Tonight Crayon beat over 700 License Resellers to the ‘Blue Ribbon Award’ of the Microsoft 2014 World Partner Conference!

Jens Rugseth, Crayon Group Chairmen commented:

“This prestigious award recognises the focussed dedication of our team, our superb strategy and our willingness to go the extra mile to win whilst optimising value for our customers. I’d like to extend my thanks and my congratulations to the whole Crayon team for making this possible. It`s no small accomplishment that we have achieved”

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Due to the recent launch of the Microsoft Products and Services Agreement (MPSA) Microsoft is trying to simplify the agreement offering to customers. This now includes the retirement of Select Plus for commercial customers within the next 3 yrs.

Following this announcement at the Microsoft Partner Conference, the next step will be that on July 1st 2015 Select Plus will no longer be an option for new customers. The MPSA will be its successor.

The following year, on July 1st 2016, customers with existing Select Plus agreements will no longer be able to make new purchases after their agreement anniversary.  All future purchases will need to be purchased under the MPSA.

Should you need advice on how this will affect you and your business, please feel free to contact Crayon.

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I am now in a position to discuss the new NGVL offering launched by Microsoft. including the Microsoft Products and Services Agreement (MPSA), This was in pilot phase last year, MPSA is an all improved version of the current Select Plus program and will eventually replace it. Ultimately, MPSA is expected to consolidate other programs as well, including Enterprise Agreements. This will eventually be the only form of VL transaction available with Microsoft. Currently MPSA is only partially launched, offering only L only and Online Services (OLS)

The MPSA shares many of the same features with Select Plus.

  • Both can be utilised to order L only licensing
  • Evergreen agreement, so there is no need to keep signing new contracts
  • Use price levels (A, B, C, or D)
  • Allow different elements of a business, division or subsidiary to purchase through a mechanism called “affiliates” in Select Plus and “Purchasing Accounts” in the MPSA.

MPSA Allows….

Purchases of OLS. Through the MPSA, you can buy online services—such as Office 365, Windows Intune &  Dynamics CRM Online—Currently you have to purchase licenses and Online services separately through the MOSA

Less legal docs. T’s and C’s that were formally detailed across multiple legal documents are consolidated into a single MPSA contract. In comparison, a Select Plus customer has to sign multiple legal documents, including a Microsoft Business and Services Agreement (MBSA), a Select Plus agreement and enrolment! and in recent years, sometimes Microsoft Online Services purchasing terms and conditions.

Mixed organisations. A single MPSA contract will be able to accommodate an entity composed of commercial, public sector, or academic affiliates, such as a Local Government Body. Under existing volume licensing programs, such an entity previously has to sign multiple separate unconnected agreements, each specific to the particular sector type.

Purchases through multiple resellers. In the MPSA, each Purchasing Account in the system has the freedom to transact through several different resellers. In comparison, Select Plus requires a single reseller to be assigned for each entity / affiliate.

For more information about NGVL please contact Crayon

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Thinking about offering Desktop as a Service?  Pay attention to how you are allowed to license the solution in a hosted environment before implementing!

Below I have highlighted two ways in which you can offer hosted desktops and the only way to provide desktops in a non-virtualised environment.

1. Using SPLA – You have the right to provide a desktop experience in a shared environment using Windows Server and RDS.  In this model, you will need to license Windows by processor and RDS SAL for each user.  In addition, you can add Office under SPLA for each user as well.  This is NOT Office 365. but Office under SPLA.

2. Dedicated Outsourcing – Under this model, the end customer has licenses for Windows client OS with SA or VDA subscription under a separate volume licensing contract.  As a service provider, you must deploy and manage the licenses on their behalf within a physically isolated (dedicated) hardware environment. The end customer must provide the appropriate number of CALs for their virtual desktop.  The Windows OS does not have license mobility rights(!).

3. Rent the Desktop using SPLA – Probably a last resort for SPLA partners.  Renting a desktop would require you (the service provider) to have a PC that your company owns that already has a qualified OEM license installed, and use Windows desktop OS for SPLA and Office to rent it out.  This is only available per a rental amendment.  If you are renting desktops today without an amendment, please contact me.

Lastly, new language in the SPUR states that if you are providing hosted desktops you must explicitly identify that you are providing this using Windows Server, not the desktop license in your marketing materials.  This is new in the SPUR.  There’s a lot of compliance issues with hosting desktops, this is a way for Microsoft and your customer to know what they are actually getting.

Thanks for reading.