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Authors Posts by Ashley Gatehouse

Ashley Gatehouse

I am the Group Chief Marketing Officer at Crayon. My team are focused on driving enhanced lead generation campaigns and nurturing for our sales organisations across multiple geographies though the utilisation and coordination of all online and offline communication channels. We are driving increased brand awareness in the business's core competency areas of Software Asset Management (SAM), cloud and volume licensing solutions and associated consultancy services. I have over 20 years of senior business leadership experience within direct marketing/direct sales and mass distribution businesses, in both the B2B and B2C markets serving on the boards of both private and public multinational corporations.

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Azure RemoteApp provides Desktop Apps on a Virtual Desktop Infrastructure (VDI) on Azure. RemoteApp allows administrators to enable applications such as Office on a Windows Server, which is deployed and runs in Azure data centers. This gives users access to Windows desktop applications from devices such as iPads without requiring on-premises VDI, which many people have not invested in due to huge deployment and support costs.

The service does not offer a full Windows Experience, more that of an RDS function. The service is currently limited in the number of users per tenant that it supports, although this technology is bound to spark further investment over time.

At present a trial copy of Office 2013 Professional Plus is available through an eval of RemoteApp, the Office 365 ProPlus subscription suite will be supported in production deployments of the service, also ADFS is available to allow single sign on.

Two flavours are currently available under a monthly per-user subscription. Basic is aimed at lightweight use, basic web apps etc, whilst Standard is aimed at more business apps such as Office 365 Pro. This is determined by the compute capacity of the Azure VM.

Basic and Standard both provide every licensed user 40 hours of Azure RemoteApp per month, additional hours incur charges, with a maximum of 80 hours the user has unlimited access for the rest of the month.

More Info:

For more info contact me

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Often the migration of a business’s software to a cloud space is done haphazardly, and could cost businesses millions in revenue if not done by professionals. Software asset management fills that gap.

If software asset management sounds like another post Y2K job title that no one has any idea of, and the description on the internet leaves you baffled after the first few sentences, it is vital for the purpose of this dynamic function to be explained. If the whole migration exercise leaves you dumbfounded as well, then this is a good read for you.

The EA – A Perfect Start Point on Your Journey to the Cloud?

In a recent survey over 69% of enterprises agreed that implementing a hybrid cloud strategy was a priority in 2015. However with the Cloud offering so many opportunities for cost savings and efficiency gains, why aren’t more businesses making their entire software licensing Cloud-based?  The truth is, it’s not as straight forward as that. Most businesses are likely to have at least some of their software on premise and switching over completely to Cloud-based services requires a degree of planning rather than just flicking a switch.

Common challenges for companies with a hybrid licensing estate include:

  • Reconciling costs with a mixture of payment schedules
  • Comparing value for money across licensing types
  • Understanding the terms, conditions and entitlements attached to on-premise licensing when making a decision on Cloud Incorrect licensing

In this NEW white paper we explore how Microsoft has made an early move to make things easier for enterprises that wish to embrace a hybrid environment, and help you consider the steps you need to take if you’re going to maximise this opportunity. You may be surprised to learn that the summit of straightforward licensing could finally be in sight.

Download the white paper now

Crayon are experts at optimising client ROI from complex technology. We are the global leader in software asset management (SAM), cloud and volume licensing and associated consulting services and are trusted advisors to many of the globe’s leading organisations.

For more information please visit us at

Volume License Management in 2015: the first step is admitting you have a problem

Technology is fragmenting. Although this immediately sounds like a negative, there is a positive side to this truth as well. But fragmentation is a broad term; so allow me to provide some colour.

Workload differentiation worries

We can see a ‘splitting apart’ or at least some level of polarisation in various technology streams from data management tasks and upwards to cloud. Data workloads can become differentiated due to:

a) Transactional streams happening in one place
b) Core IT backbone services happening in another place
c) New high-value analytics services happening elsewhere

Let’s remember the positive here, i.e. this compartmentalisation happens because we want it to — being able to do one job one way and another job another way represents computing freedom. But creating unification in this new more complex data landscape can be tough. Pinning down our licensing accountabilities across this sometime disparate set of technology silos can be even harder.

It’s not far to move from this more granular notion of data workloads to the point where cloud also presents a challenge. Our abc examples above are redolent of a technology stack that starts to shunt elements of IT off into silos when and where efficient use of discreet services can be brought to bear.

Algorithmically logical laws of physics

Again this is not a bad thing. In fact it’s great. Distinct service-based computing is where some of the greatest new efficiencies are realised though flexibility. But this flexibility quotient is part of an algorithmically logical law of physics, which states:

“As flexibility through service-based computing increases, the nature of licence management experiences an equal and opposite increase in complexity if left unchecked”

Bringing controlled volume licensing accuracy to this type of environment is tough, which is why it pays to follow the same ethos that leads to specialisation in the first place. The route out of this depends upon the use of consulting services, tools and systems to help optimise technology estates within our new hybrid cloud world.

Multi-site multinational multitudes

If we look at these home truths in the real world, then things quickly start to look even more complex than at the outset. A multi-site multinational with a multitude of applications will very typically face an extremely complex overall IT management burden — and the Software Asset Management element of that management task will be considerable.

Bringing order to what might feel like chaos requires a Zen-like approach so that we progress one logical step at a time. An independent review of a firm’s software compliance position will serve as the foundation stone upon which a business can build an asset-rich asset-empowered and asset-compliant operation for the future.

Many firms have a problem here, they have never undertaken a gap analysis to even determine their starting position. All said and done then when we look at licensing in 2015, the first step is admitting we have a problem or two to overcome.

There, we’ve said it, do you feel better?

Whether you do or you don’t, find out more today about how Crayon are already providing world leading SAM services to many of the world’s top organisations, optimising complex technology and providing clarity and calm to their IT landscape.

Why SLOE is the key to Seizing control and visibility of your software and hardware assets
In a world with more connected devices than the aggregated total global population and where Gartner predict a staggering 26 billion connected devices by 2020, securing the Cyber Security of the enterprise has never been more essential.

However as any CIO or IT leader will tell you, doing so with a growing dominance of centennials within the contemporary workforce, expecting on demand access to anything at anytime and pretty much on any device, is more challenging than ever.

In this insightful article Frank Tijhuis, the Managing Principle of The International SAM Institute, reviews the critical importance of a comprehensive IATAM environment within the modern enterprise and how it can be the bulwark in your defence against damaging data breaches.

Cybersecurity Whitepaper – Jan 2015

For more information and to learn how other organisations like yours are already protecting themselves through world class IATAM and SAM services, visit Crayon at

Enterprise Agreement (EA) customers who use Remote Desktop Services (RDS) now have either perpetual (own) or Subscription (rent) options for their RDS User CALS.

The RDS Subscription CAL will be the same price as the ESA price however it will allow customers who wish to purchase the Microsoft Enterprise Cloud Suite the option of subscribing alongside.

To recap the Enterprise Cloud Suite comprises of User subscription licenses for Windows Enterprise Upgrade, Office 365 E3 suite, and the Enterprise Mobility Suite.

The RDS User CAL subscription will not be available under any other Volume Licensing Agreement.

For more information on the products listed above or how this can affect you please feel free to contact me directly.

Gareth Johnson


This is a great extract from the recent Microsoft Online Services Terms which gives an overview of the suites available and products contained.


Per-User Microsoft Office Licensing 

Office 365 ProPlus (Word, PowerPoint, Excel, Outlook, OneNote, Publisher, Access, and Lync)

Office 365 ProPlus is a per user subscription based license.

Each Office 365 ProPlus User Subscription License must be assigned to a named user.

Please note that this is different from the usual Office Pro installed on Fat clients. This is a device based license and is licensing the machine itself!

Additional rights are granted for up to 5 machines for the software to be installed on as well as over a network. IE remote services Virtualising and RDS

Office 365 ProPlus include rights providing access to Office for licensed users, which are not supported by click-to-run deployment. Under those use rights the Licensed User may install one of five permitted copies of the software on a network server with RDS.

As always if you require any assistance in licensing please feel free to contact me.

Gareth Johnson

Avoid the common errors of outsourced license management. Download this new FREE whitepaper today from the head of the International SAM Institute.

With the acceleration to multi-platform environments and the drive to optimise the significant potential OPEX and CAPEX benefits of the cloud, should more enterprises be seeking expert outsourcing support to help manage the dramatically increased complexities of their software licensing environments, to both save money and ensure they remain compliant with their publisher agreements?

Crayon, the global software experts, have successfully completed a major cloud deployment project for Norwegian Air Shuttle ASA. The Nordic Airlines giant has deployed over 6,400 cloud seats in a project led by Crayon's local expert team.

Norwegian had a complex technology landscape with over a 1,000 servers on the ground and another 600 computers and servers literally in the clouds every day on their fleet of over 100 aircraft. Their existing exchange solution and ten man IT team were struggling to cope with the growth trajectory of the business and an innovative solution was required.