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Authors Posts by Ashley Gatehouse

Ashley Gatehouse

I am the Group Chief Marketing Officer at Crayon. My team are focused on driving enhanced lead generation campaigns and nurturing for our sales organisations across multiple geographies though the utilisation and coordination of all online and offline communication channels. We are driving increased brand awareness in the business's core competency areas of Software Asset Management (SAM), cloud and volume licensing solutions and associated consultancy services. I have over 20 years of senior business leadership experience within direct marketing/direct sales and mass distribution businesses, in both the B2B and B2C markets serving on the boards of both private and public multinational corporations.

Crayon, the global leader in software asset management (SAM), cloud and volume licensing, and associated consulting services, has reached an agreement with Cloud specialist, Cloudamour, to provide its extensive licensing services to Cloudamour customers in the countries in which it operates.

Those businesses attempting to truly embrace the cloud through Cloudamour will be able to use Crayon’s subscription services to understand where assets are, analyse current spending on these and ensure that they are only purchasing the correct licenses going forward so that they’re optimised for their journey to the cloud. This means Cloudamour will be able to leverage its services from a migration implementation support perspective into Crayon services in the UK.

As the Microsoft World Cloud Partner of the Year, Cloudamour is looking to sustain its rapid growth and position as a disrupter in the cloud space, viewing Crayon as an integral part of this going forward. The deal between the two allows customers to truly connect the cloud with licensing and ensure they have the right products, are truly optimising them, and most importantly are compliant.

Customers will now be able to use new productivity tools available to them to increase the efficiency of the business, reduce costs and drive business growth. This is particularly important for larger clients with over 250 seats, as complicated licensing needs to be strategically planned out in advance of the move to the cloud.

Mitchell Feldman, CEO, Cloudamour, explains, “I think we’re giving Crayon the benefit of our experience and knowledge in cloud and in return they provide us with their expertise in software asset management, so ultimately the client is the winner. As a result, customers can enjoy complete and full deployment of the software that they’re purchasing, delivered in the most cost-effective way. One of the beauties of cloud subscription is that you are completely future-proofing the business from both a licensing and technology point of view, so it’s a win-win on both sides.”

Continues Feldman, “The jewel in the crown for us is that as a company, in order for us to scale, we wanted to have someone who can demystify the black art of licensing. We want to stick to what we’re best at, so we’ve aligned with Crayon as we knew they could do that, make sure that we’re asking all the right questions and ultimately make sure that our clients get most value. Licensing forms an intrinsic part of realising the true cost-savings of cloud.”

Adds Gareth Johnson, CEO, Crayon UK: “The partnership agreement with Cloudamour will allow us to bring a wealth of cloud deployment and consulting services to our UK customers, as well as providing the perfect enhancement to Crayon’s core SAM and licensing optimisation offerings.

“In addition, we look forward to helping Cloudamour customers truly optimise their technology estates utilising Crayon’s deep volume licensing skill sets and unique Software Asset Management programme, the only structured Global SAM programme standard. ”

Global experts unite to meet the growing demand for Software Asset Management Services in the region

DUBAI, United Arab Emirates, March 2nd,  2015Crayon Middle East, part of Crayon Group, the global leaders in Software Asset Management (SAM), cloud, volume licensing and associated consulting services, announced today its appointment as the first reseller and deployment partner in the Gulf and Saudi Arabia market for Snow Software, the global leader and developer of on premise and cloud-based Software Asset Management (SAM) technologies.

As more firms look to secure compliance and ROI from their IT estate investment, Crayon Middle East can now offer its potential and existing customers the Snow Software portfolio of tools to assist them in identifying their IT assets and vulnerabilities whilst significantly reducing costs.

Snow Software’s comprehensive SAM platform incorporates all computing platforms from the desktop estate through to complex Microsoft, IBM, Oracle and SAP datacenter environments, as well as tracking the use of applications hosted in the cloud. Extending these optimisation capabilities to mobile devices represents a natural evolution of the Snow strengths as well as creating new development opportunities for complimentary solutions.

“Crayon Middle East is delighted to join forces with Snow Software as we believe that their offering strongly complements our global expertise in Software Asset Management,” said Joachim Hagström, CEO, Crayon Middle East. “The IT landscape is constantly changing and as more and more organisations seek solutions to optimise operational performance, reliability and compliancy level, the strong combination of Crayon’s SAM expertise and Snow Software tools is an obvious solution for any customer. This appointment underlines Crayon’s commitment to provide inclusive bundles of solutions to its customer base.”

“We see the Middle East region as an emerging hotbed of technology,” explained Andreas Stjernström, Regional Business Manager for Snow Software. “And where there is an increase in the reliance on software to drive competitive advantage, there is increased risk of overspend and compliance failures. Working with Crayon Middle East, we will help organisations to optimise their software to drive the highest value at the least cost.”

As a Snow Software reseller, Crayon Middle East will start to supply and support organisations in the Gulf and Saudi Arabia throughout the implementation and the deployment process of Snow Software tools from February 2015.

About Snow Software

Snow is the largest dedicated developer of SAM solutions, headquartered in Sweden with more than 200 staff across 14 regional locations, three development centers and local support teams in seven territories. Snow’s Mission is to stop organizations paying too high a price for the software they consume, from the desktop to the datacenter and beyond. To know more


Media contacts:

Crayon MEA
Rania Hamadeh – Head of Marketing
+971 4 424 9977

LONDON, UK – February 12, 2015 – CommVault (NASDAQ: CVLT) today announced that its data management platform would be available via EMEA cloud hosting partners through a new strategic aggregator partnership with Crayon, a global leader in service provider licensing, management and consultancy. Under the partnership, CommVault’s industry leading data management software platform, Simpana, will be integrated into Crayon’s portfolio of leased software solutions for EMEA-based cloud hosting service providers.

With a history of helping companies more effectively manage software licensing, Crayon’s strategy is to identify ways in which IT requirements in large organisations can be met more cost effectively. Working with some of the world’s largest enterprise vendors, Crayon manages software licensing under ‘Frame Agreements’ — also known as XSP agreements — allowing hosting service providers to license software on a monthly basis from Crayon, saving them money and time. Crayon has a Services Provider License Agreement (SPLA) with Microsoft, Citrix (CSP) and VMware (VSPP), and is also one of the top three Microsoft SPLA partners globally.

CommVault’s Simpana solution enables data-driven organisations to analyse, replicate, protect, archive, and search their data through a single, easy to use platform. It helps businesses manage data as a true strategic asset. Combined with CommVault’s award-winning Microsoft Technology partner status, the addition of Simpana is an ideal fit for Crayon’s service provider licensing portfolio.

“Crayon’s focus on helping its customers get the best return of investment for the intelligent provision of IT services is perfectly aligned with CommVault’s core values, making it an ideal partner for us,” said Ankush Korla, Vice President Channel Sales EMEA at CommVault. “Through this strategic alliance, Crayon’s EMEA cloud and hosting service provider customers will benefit from our industry leading Simpana software solutions, whilst CommVault can work with Crayon’s existing customer base to expand its presence amongst the growing service provider market in the EMEA region.”

“CommVault’s excellent product portfolio and close integration with Microsoft platforms makes it a perfect partner for Crayon,” said Michael Høegh Vilain, VP xSP Licensing & Hosting Services, Crayon. “The addition of Simpana to our portfolio allows us to deliver an industry leading data management solution to our cloud hosting customers which can be easily integrated with their current systems. We are excited to be CommVault’s first partner of this nature in EMEA and look forward to working closely together.”

About CommVault

A singular vision — a belief in a better way to address current and future data management needs — guides CommVault in the development of Singular Information Management® solutions for high-performance data protection, universal availability and simplified management of data on complex storage networks. CommVault’s exclusive single-platform architecture gives companies unprecedented control over data growth, costs and risk. CommVault’s Simpana® software suite of products was designed to work together seamlessly from the ground up, sharing a single code and common function set, to deliver superlative Data Protection, Archive, Replication, Search and Resource Management capabilities. More companies every day join those who have discovered the unparalleled efficiency, performance, reliability, and control only CommVault can offer. Information about CommVault is available at CommVault’s corporate headquarters is located in Tinton Falls, New Jersey in the United States.

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Azure RemoteApp provides Desktop Apps on a Virtual Desktop Infrastructure (VDI) on Azure. RemoteApp allows administrators to enable applications such as Office on a Windows Server, which is deployed and runs in Azure data centers. This gives users access to Windows desktop applications from devices such as iPads without requiring on-premises VDI, which many people have not invested in due to huge deployment and support costs.

The service does not offer a full Windows Experience, more that of an RDS function. The service is currently limited in the number of users per tenant that it supports, although this technology is bound to spark further investment over time.

At present a trial copy of Office 2013 Professional Plus is available through an eval of RemoteApp, the Office 365 ProPlus subscription suite will be supported in production deployments of the service, also ADFS is available to allow single sign on.

Two flavours are currently available under a monthly per-user subscription. Basic is aimed at lightweight use, basic web apps etc, whilst Standard is aimed at more business apps such as Office 365 Pro. This is determined by the compute capacity of the Azure VM.

Basic and Standard both provide every licensed user 40 hours of Azure RemoteApp per month, additional hours incur charges, with a maximum of 80 hours the user has unlimited access for the rest of the month.

More Info:

For more info contact me

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Often the migration of a business’s software to a cloud space is done haphazardly, and could cost businesses millions in revenue if not done by professionals. Software asset management fills that gap.

If software asset management sounds like another post Y2K job title that no one has any idea of, and the description on the internet leaves you baffled after the first few sentences, it is vital for the purpose of this dynamic function to be explained. If the whole migration exercise leaves you dumbfounded as well, then this is a good read for you.

The EA – A Perfect Start Point on Your Journey to the Cloud?

In a recent survey over 69% of enterprises agreed that implementing a hybrid cloud strategy was a priority in 2015. However with the Cloud offering so many opportunities for cost savings and efficiency gains, why aren’t more businesses making their entire software licensing Cloud-based?  The truth is, it’s not as straight forward as that. Most businesses are likely to have at least some of their software on premise and switching over completely to Cloud-based services requires a degree of planning rather than just flicking a switch.

Common challenges for companies with a hybrid licensing estate include:

  • Reconciling costs with a mixture of payment schedules
  • Comparing value for money across licensing types
  • Understanding the terms, conditions and entitlements attached to on-premise licensing when making a decision on Cloud Incorrect licensing

In this NEW white paper we explore how Microsoft has made an early move to make things easier for enterprises that wish to embrace a hybrid environment, and help you consider the steps you need to take if you’re going to maximise this opportunity. You may be surprised to learn that the summit of straightforward licensing could finally be in sight.

Download the white paper now

Crayon are experts at optimising client ROI from complex technology. We are the global leader in software asset management (SAM), cloud and volume licensing and associated consulting services and are trusted advisors to many of the globe’s leading organisations.

For more information please visit us at

Volume License Management in 2015: the first step is admitting you have a problem

Technology is fragmenting. Although this immediately sounds like a negative, there is a positive side to this truth as well. But fragmentation is a broad term; so allow me to provide some colour.

Workload differentiation worries

We can see a ‘splitting apart’ or at least some level of polarisation in various technology streams from data management tasks and upwards to cloud. Data workloads can become differentiated due to:

a) Transactional streams happening in one place
b) Core IT backbone services happening in another place
c) New high-value analytics services happening elsewhere

Let’s remember the positive here, i.e. this compartmentalisation happens because we want it to — being able to do one job one way and another job another way represents computing freedom. But creating unification in this new more complex data landscape can be tough. Pinning down our licensing accountabilities across this sometime disparate set of technology silos can be even harder.

It’s not far to move from this more granular notion of data workloads to the point where cloud also presents a challenge. Our abc examples above are redolent of a technology stack that starts to shunt elements of IT off into silos when and where efficient use of discreet services can be brought to bear.

Algorithmically logical laws of physics

Again this is not a bad thing. In fact it’s great. Distinct service-based computing is where some of the greatest new efficiencies are realised though flexibility. But this flexibility quotient is part of an algorithmically logical law of physics, which states:

“As flexibility through service-based computing increases, the nature of licence management experiences an equal and opposite increase in complexity if left unchecked”

Bringing controlled volume licensing accuracy to this type of environment is tough, which is why it pays to follow the same ethos that leads to specialisation in the first place. The route out of this depends upon the use of consulting services, tools and systems to help optimise technology estates within our new hybrid cloud world.

Multi-site multinational multitudes

If we look at these home truths in the real world, then things quickly start to look even more complex than at the outset. A multi-site multinational with a multitude of applications will very typically face an extremely complex overall IT management burden — and the Software Asset Management element of that management task will be considerable.

Bringing order to what might feel like chaos requires a Zen-like approach so that we progress one logical step at a time. An independent review of a firm’s software compliance position will serve as the foundation stone upon which a business can build an asset-rich asset-empowered and asset-compliant operation for the future.

Many firms have a problem here, they have never undertaken a gap analysis to even determine their starting position. All said and done then when we look at licensing in 2015, the first step is admitting we have a problem or two to overcome.

There, we’ve said it, do you feel better?

Whether you do or you don’t, find out more today about how Crayon are already providing world leading SAM services to many of the world’s top organisations, optimising complex technology and providing clarity and calm to their IT landscape.

Why SLOE is the key to Seizing control and visibility of your software and hardware assets
In a world with more connected devices than the aggregated total global population and where Gartner predict a staggering 26 billion connected devices by 2020, securing the Cyber Security of the enterprise has never been more essential.

However as any CIO or IT leader will tell you, doing so with a growing dominance of centennials within the contemporary workforce, expecting on demand access to anything at anytime and pretty much on any device, is more challenging than ever.

In this insightful article Frank Tijhuis, the Managing Principle of The International SAM Institute, reviews the critical importance of a comprehensive IATAM environment within the modern enterprise and how it can be the bulwark in your defence against damaging data breaches.

Cybersecurity Whitepaper – Jan 2015

For more information and to learn how other organisations like yours are already protecting themselves through world class IATAM and SAM services, visit Crayon at

Enterprise Agreement (EA) customers who use Remote Desktop Services (RDS) now have either perpetual (own) or Subscription (rent) options for their RDS User CALS.

The RDS Subscription CAL will be the same price as the ESA price however it will allow customers who wish to purchase the Microsoft Enterprise Cloud Suite the option of subscribing alongside.

To recap the Enterprise Cloud Suite comprises of User subscription licenses for Windows Enterprise Upgrade, Office 365 E3 suite, and the Enterprise Mobility Suite.

The RDS User CAL subscription will not be available under any other Volume Licensing Agreement.

For more information on the products listed above or how this can affect you please feel free to contact me directly.

Gareth Johnson


This is a great extract from the recent Microsoft Online Services Terms which gives an overview of the suites available and products contained.


Per-User Microsoft Office Licensing 

Office 365 ProPlus (Word, PowerPoint, Excel, Outlook, OneNote, Publisher, Access, and Lync)

Office 365 ProPlus is a per user subscription based license.

Each Office 365 ProPlus User Subscription License must be assigned to a named user.

Please note that this is different from the usual Office Pro installed on Fat clients. This is a device based license and is licensing the machine itself!

Additional rights are granted for up to 5 machines for the software to be installed on as well as over a network. IE remote services Virtualising and RDS

Office 365 ProPlus include rights providing access to Office for licensed users, which are not supported by click-to-run deployment. Under those use rights the Licensed User may install one of five permitted copies of the software on a network server with RDS.

As always if you require any assistance in licensing please feel free to contact me.

Gareth Johnson