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Authors Posts by Ashley Gatehouse

Ashley Gatehouse

I am the Group Chief Marketing Officer at Crayon. My team are focused on driving enhanced lead generation campaigns and nurturing for our sales organisations across multiple geographies though the utilisation and coordination of all online and offline communication channels. We are driving increased brand awareness in the business's core competency areas of Software Asset Management (SAM), cloud and volume licensing solutions and associated consultancy services. I have over 20 years of senior business leadership experience within direct marketing/direct sales and mass distribution businesses, in both the B2B and B2C markets serving on the boards of both private and public multinational corporations.

Volume License Management in 2015: the first step is admitting you have a problem

Technology is fragmenting. Although this immediately sounds like a negative, there is a positive side to this truth as well. But fragmentation is a broad term; so allow me to provide some colour.

Workload differentiation worries

We can see a ‘splitting apart’ or at least some level of polarisation in various technology streams from data management tasks and upwards to cloud. Data workloads can become differentiated due to:

a) Transactional streams happening in one place
b) Core IT backbone services happening in another place
c) New high-value analytics services happening elsewhere

Let’s remember the positive here, i.e. this compartmentalisation happens because we want it to — being able to do one job one way and another job another way represents computing freedom. But creating unification in this new more complex data landscape can be tough. Pinning down our licensing accountabilities across this sometime disparate set of technology silos can be even harder.

It’s not far to move from this more granular notion of data workloads to the point where cloud also presents a challenge. Our abc examples above are redolent of a technology stack that starts to shunt elements of IT off into silos when and where efficient use of discreet services can be brought to bear.

Algorithmically logical laws of physics

Again this is not a bad thing. In fact it’s great. Distinct service-based computing is where some of the greatest new efficiencies are realised though flexibility. But this flexibility quotient is part of an algorithmically logical law of physics, which states:

“As flexibility through service-based computing increases, the nature of licence management experiences an equal and opposite increase in complexity if left unchecked”

Bringing controlled volume licensing accuracy to this type of environment is tough, which is why it pays to follow the same ethos that leads to specialisation in the first place. The route out of this depends upon the use of consulting services, tools and systems to help optimise technology estates within our new hybrid cloud world.

Multi-site multinational multitudes

If we look at these home truths in the real world, then things quickly start to look even more complex than at the outset. A multi-site multinational with a multitude of applications will very typically face an extremely complex overall IT management burden — and the Software Asset Management element of that management task will be considerable.

Bringing order to what might feel like chaos requires a Zen-like approach so that we progress one logical step at a time. An independent review of a firm’s software compliance position will serve as the foundation stone upon which a business can build an asset-rich asset-empowered and asset-compliant operation for the future.

Many firms have a problem here, they have never undertaken a gap analysis to even determine their starting position. All said and done then when we look at licensing in 2015, the first step is admitting we have a problem or two to overcome.

There, we’ve said it, do you feel better?

Whether you do or you don’t, find out more today about how Crayon are already providing world leading SAM services to many of the world’s top organisations, optimising complex technology and providing clarity and calm to their IT landscape.

Why SLOE is the key to Seizing control and visibility of your software and hardware assets
In a world with more connected devices than the aggregated total global population and where Gartner predict a staggering 26 billion connected devices by 2020, securing the Cyber Security of the enterprise has never been more essential.

However as any CIO or IT leader will tell you, doing so with a growing dominance of centennials within the contemporary workforce, expecting on demand access to anything at anytime and pretty much on any device, is more challenging than ever.

In this insightful article Frank Tijhuis, the Managing Principle of The International SAM Institute, reviews the critical importance of a comprehensive IATAM environment within the modern enterprise and how it can be the bulwark in your defence against damaging data breaches.

Cybersecurity Whitepaper – Jan 2015

For more information and to learn how other organisations like yours are already protecting themselves through world class IATAM and SAM services, visit Crayon at

Enterprise Agreement (EA) customers who use Remote Desktop Services (RDS) now have either perpetual (own) or Subscription (rent) options for their RDS User CALS.

The RDS Subscription CAL will be the same price as the ESA price however it will allow customers who wish to purchase the Microsoft Enterprise Cloud Suite the option of subscribing alongside.

To recap the Enterprise Cloud Suite comprises of User subscription licenses for Windows Enterprise Upgrade, Office 365 E3 suite, and the Enterprise Mobility Suite.

The RDS User CAL subscription will not be available under any other Volume Licensing Agreement.

For more information on the products listed above or how this can affect you please feel free to contact me directly.

Gareth Johnson


This is a great extract from the recent Microsoft Online Services Terms which gives an overview of the suites available and products contained.


Per-User Microsoft Office Licensing 

Office 365 ProPlus (Word, PowerPoint, Excel, Outlook, OneNote, Publisher, Access, and Lync)

Office 365 ProPlus is a per user subscription based license.

Each Office 365 ProPlus User Subscription License must be assigned to a named user.

Please note that this is different from the usual Office Pro installed on Fat clients. This is a device based license and is licensing the machine itself!

Additional rights are granted for up to 5 machines for the software to be installed on as well as over a network. IE remote services Virtualising and RDS

Office 365 ProPlus include rights providing access to Office for licensed users, which are not supported by click-to-run deployment. Under those use rights the Licensed User may install one of five permitted copies of the software on a network server with RDS.

As always if you require any assistance in licensing please feel free to contact me.

Gareth Johnson

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Crayon have announced a major extension to their Crayon SPLA World format for 2015.

In response to increased demand from customers and partners Crayon have expanded their ‘Crayon SPLA World’ show format and opened up the historical nordics centric event into a truly international format, re branding it Crayon World – Cloud Providers. A dedicated day purely focused on the wide spectrum of service provider programs to the hosting industry.

Packed with insightful presentations and updates from key technology publishers and showcasing new and exciting customer initiatives and case studies, Crayon World – Cloud Providers is a ‘must attend day’ for everyone in the hosting and service provider industries.

This years agenda features a wide range of topics, from the technical and administrative to the commercially innovative, and provides all guests with the ideal networking environment and platform to meet with the leading technology providers to the hosting industry.

To register or to for more information please go to

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Now in it's 4th year, the Nordic Infrastructure Conference (NIC) is set to be bigger and better than ever in 2015!

Crayon are the principle sponsors of the event and are delighted to announce an expansion to ticket access to next year’s show to all their customers in Norway, Sweden, Finland and Denmark.

Scheduled to be held between February 11th – 13th in Oslo, Norway the NIC event has rapidly become a “must attend” destination. With a comprehensive agenda in Microsoft technology and third party products; the industry’s foremost experts from around the world; and the opportunity to network with over 2,000 colleagues over three days make NIC the most important Nordic conference for IT professionals.

Ticket concessions are available for customers through their local Crayon teams but hurry as demand is high and places are limited.

For full information and for this year’s speaker line ups and conference agenda please visit or follow NIC on Twitter and search the #NICconf for a live update feed.

For more information about Crayon Group please visit us at

Avoid the common errors of outsourced license management. Download this new FREE whitepaper today from the head of the International SAM Institute.

With the acceleration to multi-platform environments and the drive to optimise the significant potential OPEX and CAPEX benefits of the cloud, should more enterprises be seeking expert outsourcing support to help manage the dramatically increased complexities of their software licensing environments, to both save money and ensure they remain compliant with their publisher agreements?

Crayon, the global software experts, have successfully completed a major cloud deployment project for Norwegian Air Shuttle ASA. The Nordic Airlines giant has deployed over 6,400 cloud seats in a project led by Crayon's local expert team.

Norwegian had a complex technology landscape with over a 1,000 servers on the ground and another 600 computers and servers literally in the clouds every day on their fleet of over 100 aircraft. Their existing exchange solution and ten man IT team were struggling to cope with the growth trajectory of the business and an innovative solution was required.

Crayon, the software experts business, have today launched their new global online platform.The new website has multiple language environments to support the growing global footprint of the business.

The site is optimised for desktop and mobile access with an easy to use gateway into the organisation’s proprietorial tools and portals. Individual countries have the capability to support multiple languages within their environment and can localise content as required for their market within a new design framework that is common to the whole business.